Hello, Answering Christianity. I'm not quite sure who you guys are, but a big thanks for clarifying many issues and misconceptions about Islam. But I've noticed a major problem when I search Islam in general, many sites are Islamaphobic, the ones that come up. Wikiislam being a major one. I have a humble suggestion to put forward to you guys. And this is coming from a non-Muslim seriously interested in Islam, thinking about reverting (In'sha'Allaah, eh?).
I mean no offense when I say this, but the main reason Wikiislam is ranked so high, is because of the neat and professional, sleek look that they have for their site. They stay away from any propaganda, and stick to hard facts (opinions which are usually misinterpretations). It is the way they present themselves that allows them to be so easily searched. And I haven't really found a single site that can match them, though you guys do a great job, your site seems to be jumbled, with many English errors, and lets be honest, there is some propaganda. So here is my suggestion...
Create "WikiIslaam". Notice the two a's? And base it entirely off of theirs, match it exactly, but with rebuttals. Use only the opinions of the Ulema, the scholars, and cold hard facts. Information according to traditional Islaam, the Qur'an, authentic Sunnah and the Salaf, or even contemporary opinions, but make sure you do both. As well as correct "perceptions". Make sure the English is near perfect, that it looks clean and professional, presented very well.
I think you get the idea. Basically, they are so successful due to the same reason people believe the nonsense from Dawkins, Hitchens and their ilk. They "present" themselves in a clear, professional and clean-way. It's about the perception. And to be frank, as a non-Muslim who uses your site, a lot of the information is absolutely wonderful to have, but to be honest, many things are kind of a turn off, such as the propaganda, conspiracy theories, and the like. Just stick to Islaam, and the rebuttals.